Our Alliance Has Spoken

We asked, you answered: here are the results from our membership survey.

Photo Credit: Sofia Jaramillo

Thank you to the 588 winter loving folks who took our 2021 membership survey! We are grateful for your input and time. Your thoughtful feedback is helping us better empower you and our entire Alliance to become highly effective in keeping winters wild for years to come.

As a nonprofit, we are guided by publicly sharing our work and our values. Surveys like this are how we continue to check in directly with members and general supporters alike.

Our six staff members have read and re-read your responses and we wanted to let you know what we took from your feedback.

What are our favorite snow activities?

Why do you support WWA?

What areas of our work matter to you?

What membership benefits would you like to see?

We’re grateful that you feel we help you protect your backyard and national winter wildlands. And we’re grateful you trust us to continue doing so. We don’t take it lightly. 

Todd, Hilary, David, Kerry, Kate and Melinda all value your support day in and day out, all year round. In the year ahead, we’ll be working to create opportunities for you as a member to have a direct impact in our work and incorporate the feedback you’ve provided.

In 2022, we see our work continuing to increase in: 

  • Protecting Public Lands – Most notably, we will be continuing to track and fight ski area expansions into backcountry terrain in Minnesota, Washington, Wyoming, and Idaho.
  • Creating Balance in the Backcountry & Enhancing Protective Designations – We’re currently working on winter travel plans for 4 national forests, with many more to go. 
  • Improving Equitable Winter Recreation Access – By bringing SnowSchool to more K-12 students virtually and in-person despite continuing pandemic challenges and supporting our 32 grassroots groups in their local policy and advocacy efforts.
  • In-person and virtual events – Sharing the stoke through Backcountry Film Festival screenings, member meet-ups, Adult SnowSchool, and more as we continue to navigate the pandemic.
  • Ski Kind – Encouraging the #SkiKind attitude across every trailhead where the snow falls.

We do a lot and so do you.

Membership directly impacts the work we do through your financial support, but more importantly by being able to show how widely our mission represents the voice of wild winter recreationists. Our members allow for us to give the qualitative and quantitative voice to solitude. To quiet winter experiences. To future wild winter advocates. To #SkiKind in the skin track.

Thank you again for taking the time to provide your input and for reading the results.

We’d love to continue hearing your feedback on why you are a member or why you are not a member. You can contact our Membership Director, Kate Thorpe, directly at kthorpe@winterwildlands.org with your input at any time.

Other ways to get involved: update your membership or subscription status via our Self-Service Portal. Check out our latest alerts via our Action Center. Follow us on social media (Facebook / Instagram / Twitter). Share our work with your backcountry buddies. Find your new favorite piece of winter gear at our online store

Our work exists because of and for you: thank you.