Wasatch Mountains, Utah. Photo by Adam Clark


At the crossroads of conservation and recreation, Winter Wildlands Alliance is the national nonprofit organization dedicated to promoting and preserving winter wildlands and a quality human-powered snowsports experience on public lands.

Founded in 2000, Winter Wildlands Alliance speaks up for the soul of winter. As a national community that supports 100+ grassroots environmental organizations and backcountry partners, we advocate for policies that preserve and protect public lands and wild winter refuge. We also believe that engaging with current and future generations of winter backcountry travelers is essential in safeguarding the places that we love. As a result, every year our SnowSchool program takes 35,000+ kids outside for science-based winter field trips, and our Backcountry Film Festival tours 100+ locations worldwide to raise $180,000+ for local mountain communities.

Building on a string of successes in policy and education, the organization is accelerating into a new chapter of outreach and engagement with winter advocates locally and nationwide.


The Executive Director is the chief executive officer with strategic and operational responsibility across the organization’s staff, programs, mission, annual goals, fundraising, and administration.

Examples of General Duties:

  • Alongside the Board of Directors, develop strategic objectives that further the mission and goals of the organization.
  • Effectively and efficiently operationalize those strategic objectives.
  • Recruit, retain, support, and manage high-quality staff, consultants, and contractors.
  • Engage, energize, and proactively communicate with staff and board.
  • Ensure ongoing programmatic excellence and rigorous program evaluation.
  • Operate within approved budgets, maximize resource utilization, and generally ensure sound fiscal management.
  • Raise funds and cultivate donors to accomplish mission and ensure the long-term financial stability, success, and growth of the organization.
  • Develop, maintain, and support a strong Board of Directors.
  • Enable the Board, with the Board President, to fulfill its governance functions.
  • Integrate the conservation and recreation components of the organization’s mission and engage deeply with the backcountry and conservation communities.
  • Represent and proactively promote the organization.
  • Oversee, evolve, and communicate the Winter Wildlands Alliance vision and brand.
  • Establish and execute sound organizational systems, processes, policies, procedures, and recordkeeping.
  • Conduct business in a professional and businesslike manner.

Examples of Specific Duties:

  • Establish a kind, responsive, and open atmosphere within the office and with partners, donors, members, vendors, and other constituents.
  • Support, coach and manage staff, providing mentorship, leadership, vision, accessibility, and opportunities for growth. Provide clear expectations and ensure accountability.
  • Identify, track, measure, and analyze key performance indicators tied to program evaluation, funding, and other organizational objectives.
  • Obtain funding in the form of grants, donations, memberships, events and other revenues.
  • Oversee development of sophisticated outreach, membership, and fundraising programs.
  • Create transparent, thoughtful, strategic, and forward-thinking annual budgets that align with programmatic and organizational objectives.
  • Proactively advocate for the organization and mission through omnichannel outreach, including public speaking, media/PR/op-eds, and marketing.
  • Develop, cultivate, and leverage strategic partnerships.
  • Manage, negotiate, and sign contracts.
  • Serve as a board member of Outdoor Alliance, which nationally represents the greater human-powered outdoor community.
  • Develop and document relationships with supporters of the mission of the organization.
  • Keep budgetary, financial, and project records in a systematic manner sufficient to enable the easy transfer of responsibilities.
  • Other duties as required.


We expect a minimum of 5 years of leadership experience in the conservation/recreation, non-profit, advocacy, or for-profit arena. Additionally, candidate must have:

  • A deep and personal commitment to the Winter Wildlands Alliance mission and a passion for winter and the outdoors.
  • Visionary leadership paired with a get-it-done attitude.
  • Considerable and demonstrable success in leading fundraising efforts, including experience soliciting and cultivating major donors, foundations, and private corporations in support of program and operational activities.
  • Proven success in membership program development.
  • Experience with organizational leadership and effectively managing a team.
  • Excellent writing, editing, verbal, interpersonal, and organizational skills.
  • Inspirational public speaking skills.
  • Familiarity and savvy across a broad spectrum of relevant technology and software.
  • A strong public lands policy/advocacy background.
  • Familiarity with volunteer work.
  • While optional, musical talents are valued highly by the “backcountry buskers” on the staff and board.


The Executive Director reports to the Winter Wildlands Alliance Board of Directors. The board will conduct an initial 6-month review and an annual review each year thereafter. The Executive Director position is a full-time role classified as Exempt from FLSA overtime requirements.  


Strong preference to be based at Winter Wildlands Alliance headquarters in Boise, Idaho.


Competitive salary (commensurate with experience) plus exceptional employee and health benefits.


Email resume, cover letter, and salary requirements by February 27, 2019 to careers@winterwildlands.org.

Winter Wildlands Alliance is an equal opportunity employer and values diversity. All employment is decided on the basis of qualifications, merit, and organizational needs.


Winter Wildlands Alliance seeks a person with demonstrable experience and expertise in non-profit membership growth and engagement who can work to:

  • Develop and implement a robust membership growth and engagement strategy for Winter Wildlands Alliance for the dual purpose of creating sustainable annual program revenue and increasing organizational political leverage and engagement on issues relevant to members;
  • Develop and implement sustainable and authentic strategies to improve email contact and membership funnel, conversion from email contact to paid member, and long-term membership retention;
  • Work with existing networks of brands, Corporate Partners, Backcountry Partners, grassroots groups, retailers, educators, and other potential partners and sponsors to develop and implement a high-quality, authentic, inspiring and cost-effective program of member discounts and other member benefit opportunities at varying levels;
  • Develop and implement a growth-oriented annual budget that balances the cost of member engagement and benefit fulfilment (product, collateral, member benefit costs, shipping, staff time, etc.) with sustainable program revenue;
  • Strengthen WWA’s membership acquisition and retention via creative communications and campaigns, including: print newsletter, annual member guide, email, social media, digital advertising, events, partnerships, and beyond;
  • With Advocacy Director and other program/department leads (SnowSchool, Backcountry Film Festival), develop and implement consistently inspiring membership messaging and communications to improve member activation on policy actions and other program work;
  • With Program Administrator, manage and maintain membership database/CRM and track conversion, retention and engagement analytics across channels and media.

Position is half-time, either from our office in Boise, ID or remote. Compensation commensurate with experience. Working knowledge of WordPress and EveryAction CRM tools highly preferred.

To apply/inquire, email us a resume and cover letter/proposal.