Meet Addi Jenkins – Our New Communications & Marketing Director
Join us in welcoming our newest team member!
Addi’s life is a tale of a traveling ski bum turned communications specialist. After years spent living in ski towns throughout the Rockies, where she earned her MBA in the Outdoor Industry from Western Colorado University, she returned to her home state of Wyoming and now resides in Sheridan. Addi brings extensive experience in marketing and communications, most recently with the Wyoming Wilderness Association and the Wyoming Outdoor Recreation Business Alliance, where she crafted compelling campaigns that connected people to the outdoors. Formerly with a national PR agency managing clients such as the National Forest Foundation, Mountain Hardwear, and Koo Eyewear, Addi is passionate about using storytelling to inspire action and protect the landscapes that fuel our adventures. When she’s not shaping strategy, you’ll find her skiing, snowboarding, or mountain biking—often with her dog, Churro, in tow. Fluent in Spanish (and known to chat with Churro in both languages), she brings creativity, curiosity, and a lifelong love of public lands to her everyday work.
Why did you get involved with Winter Wildlands Alliance?
I’ve been following Winter Wildlands Alliance for years and have always admired the organization’s commitment to protecting the places and experiences that make winter so magical. The combination of advocacy, education, and community engagement really resonated with me. I’ve always felt that WWA speaks to a side of the outdoor community that values not just recreation, but responsibility—recognizing that our ability to ski, ride, and explore wild winter landscapes depends on our willingness to defend them. Joining the team felt like a natural evolution of the work I’ve been doing across Wyoming and the Rockies: bringing people together through storytelling, stewardship, and a shared love of snow.
“Skiing and snowboarding were always my main loves and I was eager to explore beyond my backyard.”
What inspires you to be active in protecting winter wildlands?
I was born and raised in Laramie, Wyoming, where my childhood was spent rock climbing at Vedauwoo, skiing at Snowy Range, tearing down Happy Jack trails on my mountain bike, and backpacking through the Winds and Bighorns. But skiing and snowboarding were always my main loves and I was eager to explore beyond my backyard. After graduating high school early, I fled to Breckenridge where I was lucky enough to experience a record-breaking snow year and ski twelve months straight. I spent the next decade in Colorado chasing powder and hero dirt between earning my bachelor’s degree at Fort Lewis College in Durango and my MBA in the Outdoor Industry at Western Colorado University in Gunnison. Over time, I began to realize how population growth, extraction, and development were increasingly threatening the very places that shaped me. When I eventually moved back to Wyoming—where one industry has dominated for decades—that realization deepened. I became acutely aware of just how fragile our outdoor experiences are, and how essential it is that we protect them for the next generation.
What Winter Wildlands Alliance projects have you worked on or taken action on?
Before joining the team, I worked with Winter Wildlands Alliance as a partner through the Wyoming Wilderness Association. During that time, I helped host multiple years of the Backcountry Film Festival in communities across Wyoming. I also supported campaigns like Keep Targhee in Bounds, which underscored the importance of balancing recreation with ecological integrity. Those experiences gave me a firsthand appreciation for how powerful the WWA network can be when local voices come together to make a collective impact.
What are you most excited about in your new role at Winter Wildlands Alliance?
I’m thrilled to expand my reach beyond Wyoming and collaborate with communities and partners across the country. I’m especially excited to help strengthen WWA’s storytelling, to lift up the local heroes, grassroots advocates, and devoted ambassadors who are making a difference. There’s something really special about connecting personal passion to collective purpose, and I can’t wait to help tell those stories in a way that grows our movement and keeps our winters wild.
Reach out to Addi at: ajenkins@winterwildlands.org
